Passion for cars and people
After decades of competing as a professional racer and building one of the Nordic region’s leading motorsport groups, welcome to my new venture!
37 Projects is a disruptor in automotive, enabling business opportunities and taking new products to market.
Non-corporate but professional.
It’s about working with great people —and as always, it’s only fun if you can deliver results and create value.
Let’s —Disrupt. Create cool products and Have fun!
/Daniel Haglöf
About
As a former racing driver and business owner. I welcome you to the next phase in my career.
Successful on and off track.
Motorsport has been a part of my whole life. I do not come from a wealthy family, so a lot of hard work was needed to go racing. Competing with limited resources still wanting to win, turned out to be one of the best educations I ever could have gotten.
I have won 8 championships as a driver.
My journey as a business owner started back in 2012 and for over a decade I created and built one of the biggest motorsport companies in the Nordic countries. The group consisted of six different subsidiaries and included racing and rallycross teams in both National and World Championships.
A new perspective.
Due to illness with long-covid I couldn’t go racing or even be part of the day to day business for a couple of years.
Fortunately my health started to improve in early 2025, but after sitting on the side lines I got another perspective both on life and the businesses. Something had changed, my passion and pride wasn’t there anymore. It was time to move on.
The next step.
With a blank slate after the sale of my companies, I have embarked on this new adventure. Still driven by my passion for cars, people, business and as always, I will strive for perfection.
Best regards
Car import – distribution
Specializing in import, conversion and EU registration of cars and trucks.
Through extensive network and know how, we are taking models to market that is fun and exciting. Even objects that may be too challenging for others to do..
As a true car enthusiast details is so important. The cars needs to be correct and we spend the necessary time to ensure that.
Only working with a select few dealers that are great people and that we trust. Trying to create a win/win/win situation that also includes the end customer.
Dealerships
Warg Motors AB – Linköping
Barhällsgatan – Gamla bussgaraget
582 39 Linköping
Warg Motors – Blocket
TBA – Dalarna
TBA
TBA
37 Projects AB
Company info:
37 Projects AB
559543-1403
Barkstigen 2
784 50 Borlänge
Sweden
Connect
You can contact me directly through the form below, Instagram or WhatsApp.
Only call if there is an emergency.
