Passion for cars
After decades of competing as a professional racer and building one of the Nordic region’s leading motorsport groups, I’m shifting gears.
37 Projects is about having fun and keeping it simple, aiming to deliver great products and services.
Car sales and automotive accessories – driven by passion.
Allt gott!
/Daniel Haglöf
About
As a former professional racing driver and business owner. I welcome you to the next phase in my career.
Successful on and off track.
My journey as a business owner started back in 2012 and for over a decade I created and built one of the biggest motorsport companies in the Nordic countries. The group consisted of six different subsidiaries and included racing and rallycross teams in both National and World Championships.
A new perspective.
Due to illness with long-covid I couldn’t be part of the day to day business for a couple of years. Fortunately my health started to improve in early 2025, but after sitting on the side lines I got another perspective both on life and the businesses. Something had changed, my passion and pride wasn’t there anymore. It was time to move on.
The next step.
With a blank slate after the sale of my companies and still in my 40’s, should I just retire? Nah, that would be too boring. My passion for cars, people and business still remains. So I founded 37 Projects, the vehicle for this new venture.
The number.
Why 37? The number has successfully accompanied me on many race cars over the years and it was natural to keep the relationship going.
Goal.
I want to keep this business as small as possible, with streamlined costs, enabling me to deliver great value for my customers. Passion and fun will be cornerstones for me, and as always, I will strive for perfection.
Best regards
Cars
When vehicles are more than a device of transportation for you it’s important that they look-the-look and feel-the-feel.
- Over 20 years of experience
- Handpicked objects
- Extensive network
- Main markets: Europe, North America and Asia
- Mainly sportscars, classics and pickup-trucks
- EU conversions
- Certificate, documentation and registration service
- Customization and styling
37 Projects AB
Company registration number:
559543-1403
Post adress:
c/o Daniel Haglöf
Bohusgatan 31
116 67 Stockholm
SWEDEN
Locations – on appointment only.
Borlänge – Hovgården 50
Linköping – Barhällsgatan
(Warg Motors AB)
Connect
You can contact me directly through the form below, Instagram or WhatsApp.
Only call if there is an emergency.
